Placeholder Client C — 2025

Pulse Mobile

A placeholder case study. A cross-platform savings app that uses smart nudges and an AI money coach to help first-time savers build lasting habits.

Client
Placeholder Client C
Industry
Fintech
Year
2025
Services
Product Design, iOS & Android, AI Coach, Analytics

Saving that feels like progress, not discipline.

4.8★

Average store rating

250k+

Downloads in year one

3×

Weekly engagement vs. baseline

(Case study)

The challenge

Placeholder copy. Young savers downloaded finance apps and abandoned them within a week; the client wanted an app that people actually came back to.

Our approach

Placeholder copy. We prototyped a dozen habit loops, tested them with real users, and shipped a cross-platform app with goal tracking, round-ups and an AI coach that explains spending in plain language.

The outcome

Placeholder copy. Summarise retention, ratings and the behaviour change the app produced.

  • 4.8★

    Average store rating

  • 250k+

    Downloads in year one

  • 3×

    Weekly engagement vs. baseline

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